This fictional campaign invited travelers to join a trip to Amsterdam, where an annual kayak race takes place... right in the canals of the city!

I came up with this whacky idea of hosting a race within the heart of Amsterdam, but the campaign presented a challenge: I needed to promote both the city and the sport equally, without overshadowing either.

The program's participants (around a dozen) would stay together in a traditional Amsterdam house. However, I designed the event with a modernity in mind: an app allows everyone to vote on the next day's activities. The app also generates daily memories using photos submitted by the travelers.